Omdia: Global Online Video and TV Revenues to Exceed $1 Trillion by 2030, Driven by Social Video Advertising
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online video advertisingfinancial
Online video advertising is the placement of short promotional videos on websites, apps, and streaming platforms where viewers watch content, similar to TV commercials but delivered over the internet. It matters to investors because it drives revenue and audience growth, allows precise targeting and measurement of returns (like clicks, views and conversions), and can signal a company’s ability to monetize digital audiences and scale ads efficiently.
social video platformstechnical
Social video platforms are online services where people and creators upload, watch, and interact with video content—think of a public video-focused town square where clips, live streams, and channels draw attention. They matter to investors because user numbers and how long people watch determine advertising, subscription and partnership income, so shifts in audience trends, content rules or competition can quickly change revenue and growth prospects.
streaming advertising revenuesfinancial
Revenue that a streaming service earns by showing advertisements within its audio or video content—such as pre-roll, mid-roll, banner or sponsored segments—rather than from subscriptions. Investors watch this because ad income can grow with audience size and engagement, act like a rental fee for attention (similar to selling billboard space along a busy road), and directly affects profitability, cash flow and valuation as companies balance ads versus paid user growth.
online video subscriptionfinancial
A paid service that gives subscribers access to streaming video content over the internet, usually for a recurring fee—like a monthly pass to a movie theater that you can use on a phone, tablet or TV. Investors watch subscriber growth, how many people cancel over time, and how much each subscriber pays on average, because those metrics show how predictable the business’s revenue and profit potential are.
transaction revenuesfinancial
Transaction revenues are the money a company earns each time a customer completes a sale, trade or service — for example commissions, per-transaction fees, or processing charges. They matter to investors because they rise and fall with customer activity, so growing transaction revenues usually signal stronger demand and higher platform use; like tolls collected per car on a bridge, they scale with volume and help predict future cash flow and profitability.
linear TV advertisingfinancial
Linear TV advertising is the traditional model of commercials shown on scheduled television channels where viewers watch programs at set times and see the ads that air during them. It matters to investors because it is a major, predictable revenue source for broadcasters and media owners; changes in audience size, ad prices or shifts toward on-demand streaming can affect a broadcaster’s cash flow and long-term value, much like a store whose foot traffic determines how much rent it can charge tenants.
pay TV revenuesfinancial
Revenue from pay TV is the money a company earns by charging consumers for access to television services—such as cable, satellite or subscription streaming—rather than from free, ad-supported broadcasts. Investors watch this figure because it shows how many people are willing to pay for a service and how much they're paying, like a steady rent check for a landlord; rising or falling pay TV revenues signal subscriber gains or losses, pricing power, and future cash flow stability.
cord-cuttingtechnical
Cord-cutting is when consumers cancel traditional subscription television services (like cable or satellite) and move to internet-based alternatives such as streaming apps or ad-supported platforms. For investors it matters because shifting viewer habits change where media companies earn money, affect subscription and advertising revenue, and force higher spending on content and technology—think of it as people switching from a bundled phone plan to individual apps, reshaping who gets paid and how much.
LONDON--(BUSINESS WIRE)--
Global traditional TV and online video revenues are projected to exceed $1 trillion by 2030, according to new data presented by Maria Rua Aguete, Head of Media & Entertainment at Omdia, at the FED Show in Madrid. Highlighting a major structural shift in the media and entertainment industry, total revenues are forecast to grow from $775 billion in 2025 to $1.03 trillion in 2030, with growth primarily driven by digital formats, especially advertising.
Global traditional TV & online video revenue by type, 2025 & 2030
Online video advertising will be the main growth engine, rising from $309 billion in 2025 to $540 billion in 2030, increasing its share of total revenues from 40% to 53%. Within the online advertising segment, social video platforms such as Meta, TikTok and YouTube will play a decisive role, generating approximately $400 billion in total streaming advertising revenues by 2030. This trend reflects a fundamental shift towards mobile-first, short-form, and highly personalized video experiences, where discovery algorithms and creator ecosystems are driving both engagement and monetization at scale.
Online video subscription and transaction revenues are projected to increase from $174 billion in 2025 to $216 billion in 2030. While this segment will continue to grow, it is entering a more mature phase, with slower growth compared to advertising-led models.
Traditional segments will continue to lose share. Linear TV advertising is expected to decline from $123 billion in 2025 to $113 billion by 2030, with its share falling from 16% to 11%. Pay TV revenues (subscriptions and transactions) will also decrease, from $169 billion to $159 billion, reflecting ongoing cord-cutting and the continued migration of audiences toward digital platforms.
“The industry is undergoing a profound transformation,” said Maria Rua Aguete. “Social video advertising is becoming the dominant force, reshaping how content is consumed and monetized. Meanwhile, traditional models such as linear TV and pay TV are in structural decline.”
As the industry approaches the $1 trillion milestone, Omdia’s analysis shows that the balance of power is shifting toward digital platforms, with advertising - led by social video - at the center of future growth.
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Omdia, part of TechTarget, Inc. d/b/a Informa TechTarget (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients’ strategic advantage. From R&D to ROI, we identify the greatest opportunities and move the industry forward.
