Welcome to our dedicated page for Boston Beer news (Ticker: SAM), a resource for investors and traders seeking the latest updates and insights on Boston Beer stock.
The Boston Beer Company, Inc. (NYSE: SAM) regularly issues news across its portfolio of beer and "beyond beer" brands, giving investors and consumers insight into product launches, brand collaborations, and corporate developments. The company began in 1984 brewing Samuel Adams beer and has grown into one of the largest and most respected craft brewers in the United States, with core brands that include Angry Orchard Hard Cider, Dogfish Head, Samuel Adams, Sun Cruiser, Truly Hard Seltzer, and Twisted Tea Hard Iced Tea.
News about Boston Beer often highlights new products and seasonal releases. Recent examples include Samuel Adams introducing Winter White Ale as its first new winter seasonal in decades, Angry Orchard launching the ultra-spicy "World’s Angriest" cider, and Dogfish Head unveiling seasonal beer and spirits lineups. These announcements provide detail on flavor profiles, limited-edition offerings, and availability windows.
The company also publishes brand and marketing stories, such as Twisted Tea’s limited-edition Twistmas Stocking holiday pack, Truly Hard Seltzer’s apparel collaboration with designer Jeff Hamilton and U.S. Soccer, and Sun Cruiser’s partnership with a professional basketball player to promote its vodka iced tea brand. Dogfish Head news has featured experiential pop-ups, music collaborations, and specialty canned cocktails that reinforce the brand’s creative positioning.
On the corporate side, Boston Beer issues earnings releases and leadership updates. Its third-quarter 2025 results release discussed depletions, shipments, revenue, gross margin, advertising investment, and share repurchases. Separate news and Form 8-K filings have detailed CEO transitions, the appointment of a Chief Operating Officer, and changes in the Chief People Officer role.
This news page aggregates these items so readers can follow how Boston Beer evolves its portfolio, invests behind its brands, and manages its operations. For those tracking SAM, the updates provide context on category innovation, brand performance commentary, and key governance decisions.
Sun Cruiser (SAM) launched White Tea + Vodka on April 2, 2026, introducing a non‑carbonated RTD category innovation. The White Tea + Vodka Variety Pack ships in select markets including Ohio, Massachusetts, New Hampshire, Delaware, New Jersey, Florida, and Rhode Island.
The 8‑pack features four fruit‑forward flavors — Berry Hibiscus, Blackberry, Peach, Passionfruit — each at 100 calories and 1g sugar, designed as a light, non‑carbonated option for on‑the‑go occasions.
Dogfish Head (NYSE:SAM) unveiled its 2026 spring/summer lineup of seasonal beers and ready-to-drink canned cocktails on March 24, 2026. New and returning offerings include Festina Pêche (4.5% ABV), Aprihop (7.0% ABV), a new Groovy Variety Pack, Grateful Dead collaborations, and expanded canned cocktail sizes shipping nationwide.
Highlights include year-round Blueberry Citrus Vodka Lemon Drop 4pk cans, single-serve 570ml cans for best-sellers, and regional Small Batch Series distribution.
Truly (NYSE:SAM) launches Truly Unscripted: Spring Break, an open casting call for one friend group to win an all‑expenses‑paid Florida weekend from April 16–19 and star in a three‑part reality miniseries released on YouTube this spring.
Entrants submit a video on TikTok or Instagram with #TrulyUnscripted and complete an application at TrulyRealityCasting.com; finalist callbacks and on‑site production with reality star JaNa Craig are part of the process.
Sun Cruiser (SAM) announced a multi-year partnership with the USGA to become the Official Ready-to-Drink Cocktail of the U.S. Open and U.S. Women’s Open presented by Ally. The national activation begins in the USGA’s 2026 championship season with on-site hospitality integrations, retail and social promotions.
Sun Cruiser will debut at the U.S. Women’s Open at Riviera Country Club and later at the U.S. Open at Shinnecock Hills, while the brand highlights rapid RTD growth and on-premise strength.
Samuel Adams (SAM) launched the limited-time “Our City. Our Beer.” 12-pack variety pack on March 9, 2026, featuring four Boston sports–inspired beers crafted with Derrick White, Garrett Crochet, Julian Edelman and Zdeno Chara.
The New England–only release includes (Derrick) White Ale (5.3% ABV), Crochet’s Pale Ale (5.8% ABV), Julian Edel-Brau Lager (6.2% ABV) and Big Z Pilsner (5.0% ABV). Each beer will rotate on draft during its corresponding sport season. A public launch party with all four athletes is scheduled for April 4, 2026, in Boston.
Samuel Adams (NYSE:SAM) opened applications March 3, 2026 for the 15th annual Brewing & Business Experienceship, part of its Brewing the American Dream® mentorship program. The year-long initiative awards one emerging craft brewer hands-on coaching, industry resources, and a collaborative limited-edition brew at the Boston Brewery.
Applications are open through March 20, 2026; finalists will attend the Crafting Dreams Beer Bash in New York City.
The Boston Beer Company (NASDAQ:SAM) is expanding its Sinless Vodka Cocktails from three test markets in 2025 into 34 states with a bold new look beginning March 2026. Sinless is a 5% ABV, spirits-based ready-to-drink cocktail with 100 calories, 0 g sugar, 0 g carbs, and gluten-free formulations across four fruit flavors.
Packaging includes 12 oz 4-packs, 12 oz 8-pack variety, and 570 mL singles, with availability rolling out to select states and inventory searchable at drinksinless.com/find.
Boston Beer (NYSE:SAM) reported Q4 2025 net revenue of $385.7M (down 4.1%) and full‑year revenue of $1.965B (down 2.4%).
Full‑year gross margin improved to 48.5% (+410 bps) and the company generated $270.2M operating cash flow, ended year with $223.4M cash, no debt, and repurchased $199.2M of shares in 2025.
Dogfish Head (NYSE:SAM) and the Grateful Dead launched Grateful Dead Citrus Daydream Lager on Feb. 18, 2026. The year-round 5.3% ABV American Rice Lager arrives in 6pk/12oz cans nationwide and features lemongrass, lime, lemon peel, Lemondrop and Contessa hops, plus sustainable Fonio grain.
The release accompanies Dogfish Head’s new Daydream Playbook digital hub for creativity. The beer extends a 10+-year partnership and follows 2025’s Grateful Dead Juicy Pale Ale, the company’s top innovation 6pk per Circana.
Sun Cruiser (NYSE:SAM) launched Blueberry Lemonade & Vodka nationwide on Feb 18, 2026, expanding its ready-to-drink lemonade lineup. The flavor uses real ingredients and premium vodka, and matches existing SKUs at 4.5% ABV, 100 calories, and 1g sugar.
The refreshed Lemonade Variety Pack replaces Half & Half with Blueberry Lemonade and will be sold in 8-pack and 12-pack cans; 8-packs and 570mL single-serve cans roll out exclusively in New England and the Northeast. A new Sampler Variety Pack is also available nationwide.