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Giftify's CardCash Announces Distribution Partnership with Capital One Shopping, Expanding Platform to Tens of Millions of Consumers

Rhea-AI Impact
(Moderate)
Rhea-AI Sentiment
(Very Positive)
Tags
partnership

Giftify (NASDAQ: GIFT) announced a new distribution partnership between CardCash.com and Capital One Shopping, launching April 1, 2026. The agreement, facilitated via the Rakuten affiliate network, will surface CardCash discounted gift card inventory to tens of millions of Capital One Shopping users at high‑intent shopping moments across Q2 2026.

The move expands CardCash distribution reach and leverages Capital One Shopping’s savings-focused user base to increase visibility during purchase decision moments.

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Positive

  • Distribution reach to tens of millions of users
  • Launch via Rakuten affiliate network on April 1, 2026

Negative

  • Magnitude of near-term revenue uplift remains unspecified

News Market Reaction – GIFT

%
1 alert
% News Effect
$33.64M Market Cap
0.0x Rel. Volume

On the day this news was published, GIFT declined NaN%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Reality Check

Price: $1.0000 Vol: Volume 132,415 is at 1.24...
normal vol
$1.0000 Last Close
Volume Volume 132,415 is at 1.24x the 20-day average of 106,453, signaling elevated interest into the partnership headline. normal
Technical Price at $1.00 is trading below the 200-day MA of $1.07, despite the strong single-day gain.

Peers on Argus

GIFT is up 19.01% while momentum peers show one name down and sector peers are m...
1 Down

GIFT is up 19.01% while momentum peers show one name down and sector peers are mixed, with several declining. This points to a stock-specific move tied to the Capital One Shopping partnership rather than a broad sector rotation.

Previous Partnership Reports

1 past event · Latest: Dec 17 (Positive)
Same Type Pattern 1 events
Date Event Sentiment Move Catalyst
Dec 17 Charity partnership launch Positive -6.1% CardCash partnered with Susan G. Komen to convert unused gift cards into donations.
Pattern Detected

Tag-specific partnership history shows positive strategic collaborations but a negative price reaction the following day.

Recent Company History

Recent history highlights Giftify using partnerships and platform enhancements to grow CardCash and Restaurant.com. A prior partnership with Susan G. Komen on Dec 17, 2024 aimed to convert unused gift cards into charitable donations but saw a -6.11% next-day move. More recently, AI deployments and transaction growth updates in early 2026 showed improving scale and efficiency. Today’s Capital One Shopping partnership extends distribution to a large savings-focused audience, building on this partnership-driven expansion strategy.

Historical Comparison

-6.1% avg move · In the past, GIFT’s only recorded partnership headline on Dec 17, 2024 led to a -6.11% move. Today’s...
partnership
-6.1%
Average Historical Move partnership

In the past, GIFT’s only recorded partnership headline on Dec 17, 2024 led to a -6.11% move. Today’s +19.01% reaction marks a sharp contrast to that prior pattern for this news type.

Partnership strategy has evolved from a charitable donation exchange with Susan G. Komen to a broad consumer savings distribution deal via Capital One Shopping, expanding CardCash’s reach from cause-driven users to a large, value-focused shopping audience.

Market Pulse Summary

This announcement highlights a new distribution partnership that surfaces CardCash discounted gift c...
Analysis

This announcement highlights a new distribution partnership that surfaces CardCash discounted gift card inventory to Capital One Shopping’s user base starting April 1, 2026 via the Rakuten affiliate network. It builds on Giftify’s history of partnerships, including a prior collaboration with Susan G. Komen. Investors may watch how this integration affects sell-side volume, new seller acquisition, and transaction value, alongside risks flagged in the 10-K such as going-concern uncertainty and Nasdaq listing compliance.

AI-generated analysis. Not financial advice.

Partnership, launching April 1 through the Rakuten affiliate network, surfaces CardCash discounted gift card inventory to Capital One Shopping’s savings-focused user base at high-intent shopping moments across Q2 2026

SCHAUMBURG, IL, April 01, 2026 (GLOBE NEWSWIRE) -- Giftify, Inc. (NASDAQ: GIFT) (the “Company”), the owner and operator of CardCash.com, Restaurant.com, and Takeout7.com, and a leader in the incentives and rewards industry, today announced a new distribution partnership between CardCash.com and Capital One Shopping, one of the most widely used consumer savings tools in the United States. The partnership, facilitated through the Rakuten affiliate network, launches April 1, 2026 and will surface CardCash's discounted gift card inventory to tens of millions of Capital One Shopping users at high-intent shopping moments.

About the Partnership

Capital One Shopping is a free savings tool that helps consumers find deals, apply coupon codes automatically, and earn cash back while shopping online. Available as a browser extension and mobile app, it reaches tens of millions of consumers across the United States. Through the new partnership, CardCash's discounted gift card inventory will be surfaced to Capital One Shopping users who are actively seeking savings opportunities, creating a natural demand match between the two platforms.

The insertion order covers Q2 2026 (April 1 through June 30) and is structured with a flat fee plus commission, ensuring that both platforms are incentivized by measurable performance outcomes.

"Capital One Shopping reaches exactly the type of consumer we want — someone who is value-oriented and actively looking to save money," said Ketan Thakker, Chief Executive Officer of Giftify, Inc. "Getting CardCash in front of them at the point of purchase is a natural fit. This partnership adds a high-quality, performance-driven distribution channel that extends CardCash’s reach to a scaled, savings-focused consumer base at a key point in the buying cycle.”

Affiliate Channel at Record Performance

The Capital One Shopping partnership comes at a moment of strength for CardCash's affiliate program. Powered by Rakuten, the affiliate channel is delivering strong year-over-year growth in both net sales and average order value in 2026, indicating that affiliate-referred buyers are not only arriving in greater numbers but spending more per transaction.

"The affiliate channel has earned its place as one of our core growth engines," said Tom Ochoa, Head of Sales and Business Development at CardCash. "Capital One Shopping is a major upgrade to that channel. We're not just adding a partner logo, we're adding a platform with tens of millions of active, savings-focused consumers who are already in the mindset to buy."

For more information, visit www.cardcash.com.

About Giftify, Inc.

Giftify, Inc. (NASDAQ: GIFT) is a pioneer in the incentive and rewards industry with a focus on retail, dining, and entertainment experiences, as the owner and operator of leading digital platforms CardCash.com and Restaurant.com. CardCash.com is a leading secondary gift card exchange platform, allowing consumers and retailers to realize value by buying and selling gift cards at various scales. Restaurant.com is the nation's largest restaurant-focused digital deals brand, connecting digital consumers, businesses, and communities with thousands of dining, retail, and entertainment deals options nationwide. For more information, visit www.giftifyinc.com and www.cardcash.com.

Forward-Looking Statements

This press release may include forward-looking statements. In particular, the words "believe," "may," "could," "should," "expect," "anticipate," "estimate," "project," "propose," "plan," "intend," and similar conditional words and expressions are intended to identify forward-looking statements. Any statements made in this news release about an action, event or development are forward-looking statements. Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the company. Accordingly, you should not place undue reliance on these forward-looking statements. Although the company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The company takes no obligation to update or correct its own forward-looking statements, except as required by law.

Investor Contact:
IR@giftifyinc.com

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FAQ

What does Giftify (GIFT) announce about CardCash and Capital One Shopping on April 1, 2026?

Giftify announced a distribution partnership linking CardCash inventory to Capital One Shopping users, launching April 1, 2026. According to the company, the integration runs through the Rakuten affiliate network to surface discounted gift cards to tens of millions of shoppers in Q2 2026.

How will the CardCash and Capital One Shopping partnership affect GIFT user reach in Q2 2026?

The partnership will surface CardCash discounted gift cards to tens of millions of Capital One Shopping users in Q2 2026. According to the company, that exposure targets high‑intent shopping moments to increase visibility and potential purchase conversion during the quarter.

Through which channel is CardCash inventory integrated into Capital One Shopping for GIFT investors?

CardCash inventory is integrated via the Rakuten affiliate network for Capital One Shopping placements. According to the company, this facilitation enables automated distribution of discounted gift cards at savings and checkout moments across the Capital One Shopping user base.

When does the CardCash distribution partnership with Capital One Shopping begin for GIFT?

The partnership launches on April 1, 2026 and runs into Q2 2026 shopping moments. According to the company, the April 1 start will surface discounted gift cards to Capital One Shopping’s savings‑focused users immediately into the second quarter.

What inventory will be shown to Capital One Shopping users under Giftify's (GIFT) deal?

Capital One Shopping users will see CardCash’s discounted gift card inventory through the integration. According to the company, the offering emphasizes discounted gift cards to appear at high‑intent shopping moments to Capital One Shopping’s savings‑focused audience.

Does the announcement disclose financial terms or expected revenue impact for GIFT?

The announcement does not disclose financial terms or quantify expected revenue impact from the partnership. According to the company, the release focuses on distribution reach and timing rather than specific monetary projections or contract values.
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