European Wax Center's EWC TREAT® Dual-Sided Dry Brush Wins 2026 NewBeauty Award
Rhea-AI Summary
European Wax Center (NASDAQ: EWCZ) announced its EWC TREAT Dual-Sided Dry Brush won Best Dry Brush in the 2026 NewBeauty Awards. The vegan, cruelty-free brush has dual textures (soft and dense), a long handle, retails for $18, and is sold online and at locations nationwide.
The award follows prior NewBeauty wins for EWC TREAT Ingrown Hair Serum and Brightening Ingrown Hair Wipes, reinforcing the brand's product recognition.
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The Dual-Sided Dry Brush is the latest product in the brand's award-winning EWC TREAT® line, with NewBeauty previously awarding the EWC TREAT® Ingrown Hair Serum and EWC TREAT® Brightening Ingrown Hair Wipes for Best Ingrown Hair Treatment. The dry brush elevates every self-care routine by exfoliating, clearing, and prepping the skin – not only for a smoother waxing experience, but also to enhance absorption and performance of other skincare products.
"It's a privilege to receive another NewBeauty Award, now recognizing our EWC TREAT® Dual-Sided Dry Brush," said Katie Mullen, Chief Commercial Officer of European Wax Center. "By gently exfoliating and smoothing the skin, this tool not only enhances radiance but also creates the ideal canvas for waxing. We are grateful for the continued recognition of our product innovations that support every step of our guest journey."
Crafted with vegan, cruelty-free bristles, this dual-textured brush features a soft side for delicate areas and a dense side for deeper exfoliation on tougher skin zones. The long handle design ensures a spa-quality experience at home, reaching even the most hard-to-access areas.
"In a crowded marketplace with more beauty products and treatments than ever before, NewBeauty editors cut through the clutter to bring readers the best of the best from the past year," added Britt Fallon, Director of Beauty, NewBeauty. "Focusing on new launches while also honoring cult-classics, we highlight the innovative formulas, tools, and technologies that truly deliver results, ensuring our readers only invest in what works. When you see our NewBeauty Award Seal on a product or treatment, you know it's the real deal."
The EWC TREAT® Dual-Sided Dry Brush retails for
About European Wax Center, Inc.
European Wax Center, Inc. (NASDAQ: EWCZ) is the leading franchisor and operator of out-of-home waxing services in
About NewBeauty
Founded in 2005, NewBeauty, a division of MJH Life Sciences, is the definitive authority on beauty, delivering in-depth insights on the latest products, cutting-edge innovations and breakthrough technologies. This omnichannel platform offers a comprehensive look at the beauty industry, empowering the audience with the knowledge to make informed beauty decisions. Known for its commitment to quality and innovation, NewBeauty remains at the forefront of beauty trends, setting the standard for news and information.
CONTACT: sophia.tortorella@zenogroup.com
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SOURCE European Wax Center
FAQ
What award did European Wax Center (EWCZ) win for its EWC TREAT Dual-Sided Dry Brush in 2026?
How is the EWC TREAT Dual-Sided Dry Brush designed and what materials are used?
Where can investors or customers buy the EWC TREAT Dual-Sided Dry Brush and how much does it cost?
What consumer benefits does the EWC TREAT Dual-Sided Dry Brush claim to provide before waxing?
Has NewBeauty previously recognized other EWC TREAT products for European Wax Center (EWCZ)?
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